New Image for Computing (NIC) is a project put together by WGBH and the ACM to spice up the image of computing professions amongst teens, especially among girls and minorities. They released a study showing that at least among boys, the mission has pretty much been achieved for minorities. Black and hispanic male teens have a more favorable image of computing as a profession than white males do. Girls, on the other hand, think it really sucks. 45% of teen males think computing would make a very good profession, whereas only 10% of girls think so. 35% of girls think it’s a bad choice, as opposed to 10% of males. Ouch!